Happy Hump Day! I hope that everyone is having a good week so far. I’m still in a good mood from the Boston Marathon. I doubt I’ll ever run that race, but it’s really inspiring to see all the runners complete the race! Again, congratulations to all of the runners!!
So today I didn’t really have a fitness topic or race recap to write about, so I decided to do a post on Instagram. As I mentioned in my March Runfessions post last month, Instagram has been driving me a little crazy lately. While I’m certainly no expert, these are a few things that have helped me steadily grow my Instagram following over the past 3 years.
So you know that quote “Do as I say, not as I do?” That applies here. I have never done an Instagram story, but I LOVE them! In my opinion the best Instagram stories happen during races. I love seeing all the action and also hearing about the race from that person’s point of view.
It’s All About the Comments
While it’s great to “like” photos, don’t forget to leave comments as well! If a person gets hundreds of likes on their photo, it’s hard for that person to see everyone that left a “like”. If you comment on a post, you’re more likely to get their attention, and they may write you a reply back!
One of my biggest petpeeves are people who NEVER respond back to comments. Basically all they do is post a photo and that’s it. They never go back to look at the photo to see if anyone left a question, or comment. If someone took the time to write a comment, at least write back a reply, even if it’s a quick reply! I understand this is impossible for people that have hundreds of thousands of followers, but if you don’t fall into that category and never reply back to comments, I will give you the eternal side eye (lol).
Join an Instagram Pod
An Instagram pod consists of 8-10 people that have similar interests. Your “pod” members like your photos and comment on them in order to increase engagement on Instagram. Apparently the more your photos are “liked”, the more they show up in news feeds. What I love about the pods are that it’s more about engagement than just gaining followers. Let’s face it, you could have thousands of followers, but if no one comments on your photos, where is the engagement?
Joining an Instagram pod has also helped me connect with a few new people on Instagram. I may have never found their IG profiles if it wasn’t for the pods, so I’m thankful that it has helped connect me with new social media friends!
Post Once a Day (Minimum)
Let me preface this by saying there is really no clear cut answer on how many times a day you should post on Instagram. I *try* to post at least once a day, but sometimes it’s hard. We’re all busy and sometimes social media can be an afterthought, but in order to grow your following, you have to post regularly! What you post is totally up to you.
I will usually post a photo from my daily workout, but sometimes I’ll post about products I love as well. It’s always good to post about a current blog post if you want to bring new readers to your blog. I follow a lot of runners that also post their meals, inspirational quotes, time with their family, etc. It’s really about what you feel comfortable sharing.
Search and Use Hashtags
Some of the hashtags I search regularly include: #werunsocial #running #sweatpink #fitfluential #halfmarathontraining #procompression #momentumjewelry #mizunorunning #garminfitness #runchat #beatyesterday #womensrunningcommunity #movemorefitness #marathontraining
It’s all about finding the right hashtags that fit your account, so my hashtags are different than someone that might have an Instagram account focused on crossfit. Run to the Finish has a great post on popular hashtags for fitness bloggers. Check it out for some ideas!
Also don’t forget to use hashtags on your photos that you post. This way users can find your photos when they are searching certain hashtags!
Instagram is my favorite social media platform. I love the connections I have been able to make with runners through Instagram. These are just the things that work for me, but hopefully they will work for you too!
Do you have any engagement tips for Instagram?