It’s the first Wednesday of 2017 and I’m linking up with Annmarie from The Fit Foodie Mama, Jen from Pretty Little Grub, Michelle at Fruition Fitness and Nicole from Nicole from FitFul Focus for Wild Workout Wednesday.
I don’t know about you but in December/January my social media timelines include tons of posts about being accepted as an ambassador for different brands. These posts always make me smile because I know what a joy it is to represent a brand that you really love. You also feel a sense of accomplishment that the brand recognizes your committment to them.
Over the holidays I started thinking about how to be a good brand ambassador. How often should you talk about the brand? What type of involvement should you have with the brand? How can you present the brand, but still be authentic? It’s definitely a tricky subject, and I’m certainly no expert, but I’ve come up with a list of a few Do’s and Dont’s.
DO be exclusive to the brand
If you’re going to represent the brand…REPRESENT THE BRAND! Think of it this way – If you walked into the Nike store and the person helping you was wearing another brand of sneakers, would you really trust what they had to say?
DON’T become an ambassador just for the “freebies”
This is such a horrible reason to be a brand ambassador. It’s really unfair to the brand and it doesn’t make you look good to your audience. Don’t do this!
DO speak about the brand
For some of us this means mentioning the brand on social media and on your blog. For others this may mean speaking about the brand to their running groups, friends and families. Either way, get the brand’s name out into the universe.
DON’T speak about the brand too much
Yes, of course you should speak about the brand, but you have to be authentic. If you’re mentioning the brand in every tweet or Instagram post, it might be overkill and turn people off to learning more about the brand.
DO only be an ambassador for your “must-have” brands
There are tons of brands that I love, but if they are not a “msut-have” brand for me, I will not apply to be an ambassador. For example, I love Moving Comfort sports bras, but it’s not the only sports bra that I wear. On the other hand I always run in low, mid or over-the-calf Pro Compression socks and Mizuno sneakers, so I would apply to be an ambassador for those brands.
DON’T be an ambassador for too many companies
If you’re an ambassador for too many companies it’s hard to represent all of them equally. Also you don’t want to risk the chance of “burn out” by spreading yourself too thin.
Taking my own advice, I only re-applied to be a brand ambassador for Pro Compression. Luckily I was accepted and I’m thrilled to be back on board to represent this company the best way that I can in 2017.
Years ago Pro Compression was the first brand of compression socks that I tried and I was instantly hooked. Not only do the they knock it out of the park with their designs, but the socks are made in the USA and they are extremely affordable. Their customer service is excellent and being on the team feels like being part of a family – a really stylish and well dressed family 🙂 Speaking of well dressed, check out the two options for the January Sock of the Month (save 40% + free shipping with promo code WINGS)!
After being a brand ambassador for Honey Stinger and Nuun for two years, I decided not to re-apply this year. This has absolutely nothing to do with the brands because they are both EXCELLENT, but there are a few other hydration and running fuel brands that I would like to try this year. Simply put, because I knew couldn’t be brand loyal to them this year, it wouldn’t be fair for me to be an ambassador for them.
Do you have any Do’s and Dont’s you would add to the list?